“The looming directive has implications for engineers, managers, and procurement specialists throughout the electronics industry. While other electronics manufacturers scramble to engineer alternatives to existing components, Texas Instruments (TI) has been producing Pb-Free electronics since 1989. “We saw it in the very beginning as a competitive advantage,” says Jan H. Pape, marketing director of TI’s Worldwide Standard Linear and Logic (SLL) group. “As it turns out, our Pb-Free definition is equal to or better than the RoHS definition.”” Source: edn.com